Designers who Understand Direct Mail Marketing

Our team of full time designers are continually creating attractive, eye catching designs that will be optimized with critical "success elements" so you can have the best opportunity for the best return on your investment.

Success Elements you should include in every mailer...

You can have Picasso design your next mailer for you. You can even mail every single home in a 20 mile radius of your church. However, if you mailer is lacking some key elements it will be doomed to fail.

Below is a list of “Success Elements” that every postcard should have. Some may seam simple, but we have seen cards in the mail without some of these elements.

1. Are we promoting a product or service with a broad appeal and interest?

2. Are we listing out the sales dates?

3. Is there a strong headline which describes the event/sale?

4. Is there a sub-headline which describes action steps?

5. Are the benefits which come from purchasing the product or service detailed?

6. Are the photo’s visually appealing and reflective of community members?

7. Do your photos visually reflect the positive, desired result?

8. Is the ad copy reader oriented? No We’s or Us’s?

9. Are we using direct response words like, You, New, Proven, Breakthrough, Special, Guaranteed, Discover, Introducing, Miracle, Forever, How To, Easy, At Last, Free, Secrets?

10. Is there a personal call to action or invitation?

12. Does the copy tell the reader “what’s in it for me”?

13. Is there a specific date or event time?

14. Address

15. Phone Number

16. Web site

17. Hours and times

18. Are the fonts easy to read?

19. Business name and logo?